Description Position at Wavemaker
You will work closely with the E-Commerce Planning and Activation teams to ensure operational excellence in E-Commerce Marketplace campaigns (i.e. Lazada and Shopee) with a strong focus on Paid On-Platform Search while ensuring E-Commerce KPIs (Traffic, GMV, ROAS) are met.
REPORTING OF THE ROLE This role reports to the Deputy Client Business Director (Head of Planning)
Key Responsibilities Paid eCommerce On-Platform Search and Marketplace SEO Strategy and Management: - Develop and execute campaign structure and strategy, targeting tactics, and cadence for reporting, performance reviews and forward planning.
- Test new ad copy and landing pages on an evergreen basis to improve ad relevancy, visibility and sales opportunity.
- Constantly look for ways to improve our targeting, bidding logic, and budget allocation.
- Conduct search campaign optimization tasks throughout the campaign life-cycle (keyword mining and targeting optimizations, bidding, A/B tests etc.).
- Determine areas for improved optimization and communicate required actions across the business to drive implementation.
- Support eCommerce Planning team in SEO improvement projects, and PV sufficiency workstreams.
Monitoring and Reporting: - Meticulously manage budgets and pacing across multiple On-Platform Search PPC Campaigns, forecast spend and sales to proactively communicate risk or recommendations.
- Daily monitoring and analysis of all advertising campaigns including, but not limited to revenue, campaign performance, click and conversion rates, ROAS, daily ad spend.
- Aggregate data across brands & multiple different reporting systems; partner with data lead for reporting automation via BI tools.
- Turn data into a story to provide regular updates to internal teams to share performance, business impact, and learnings for action.
- Initiate performance deep dives to identify insights and/or proactively problem solve before issues arise.
Collaboration: - Collaborate closely supporting the eCommerce Planning Team and Client's Performance Marketing Managers with internal and external stakeholders to ensure an integrated strategy that achieves brand objectives, site relevancy and discoverability.
- Close collaboration with retailers and Client regional teams supporting the Client's Performance Marketing Manager to drive excellence in execution and to provide the best support resolving country specific issues.
- Develop best practices/recommendations.
Education Candidate must possess at least a Bachelor's/College Degree, preferably in Information Technology, Business, Advertising, or Marketing related course.
Required Competencies: (Knowledge, Skills and Attitude)
- Good in oral and written English communication.
- Adept in Microsoft Excel.
- Able to work well in a team and requires minimal supervision.
- Competent in receiving and following instructions.
- Able to quickly learn and adapt new processes.
- Possesses a great sense of ownership.
- Highly detail-oriented.
- Meets deadlines consistently.
- Able to work well under pressure.
- Excellent time management skills.
- Previous knowledge/experience in digital ad operations (i.e., Facebook Ads and Google Ads).
- Takes initiative and displays potential for leadership.
Work Experience - 5 - 7 years' experience in the digital media, marketing industry, consulting, and project management.
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